Air & Cruise Lines

For airlines looking at GSA Representation in India we have the experience to meet their needs with a modified approach more in line with global airline management practices today. Our offices are equipped to handle sales, marketing, call centre, and ticket fulfilment duties as well as other tasks - such as IT and network management, financial services, PR management, BSP/IBCS management, and yield optimisation.

The growing needs of the Indian traveler includes, wanting to be able to book all aspects of their travel abroad in India. The scope of our representation therefore includes representing other aspects of the industry such as car rental services and cruise lines. Our relationship with both the travel and corporate segments for our other travel representations enables us to tap this growing market more effectively.

Services Offered

Sales

We are committed to deliver sales, increase revenue and market share through key account coverage and going where the business is. We work on an integrated marketing and sales plan with a focus on all segments - corporate, trade and consumer. Our knowledge of the markets, helps us to put together a strategy that is in line with the current business environment and trends for the future.

The segments we cover are as follows:

  • Corporate
  • Travel Agents
  • Tour Operator
  • Consortia
  • Global Account Management

Marketing

Our marketing is made effective through following SMART marketing techniques. While delivering sales, we build brand and increase visibility by creative and measureable marketing activities with trade and non trade partners. The following are the broad marketing activities that we undertake in:

  • Advertising
  • E- Marketing
  • Internet Marketing
  • Trade Show Participation
  • Events Participation

Brand Positioning

It is our endeavour to work towards ensuring that each of our clients should be able to achieve and maintain a leadership position in the segment they operate in. We work towards being able to position the brand keeping in mind its target audience by developing and implementing specific positioning strategies.

Public Relations

Based on product parameters and requirements we develop a comprehensive public relations activity plan to build our clients profile and increase visibility. We work closely with the media in developing product specific stories and try to ensure our clients get prominent exposure in each of them.

We have the experience in working on familiarisation trips, identifying the right media to be present in, as well as one - on - one media interviews both in print and TV.

Press Conferences and Media Events can be organized to promote new products and developments and we have the resources to look after the entire logistics of any such event.

Event Conceptualisation and Management

With over twenty years of experience in handling events for various groups we have in depth knowledge and management skills to put together events for both corporate and consumer segments.

We have the experience to provide a complete range of event related services. This could include assistance and complete coordination and implementation of road shows, event conceptualization, speakers, venue selection, travel and hospitality arrangements, sponsorships and event logistic handling.